Have you ever had a moment, a day, a week where you just can’t adult? Believe me it’s a real thing. Life doesn’t always play by the rules, and you sometimes find yourself longing for the care free days of your adolescence. Your flashback is brief though, because your grit and determination kick back in and you’re on your way.
You are a business owner, you don’t get days off, you can’t afford to be lazy. No work, no pay. You have to put your best foot forward at all times, doing this ensures success in the very tight race to be supreme amongst small business owners and entrepreneurs. Communication is key, there are several ways a small business can communicate that never involves actually speaking to people.
The internet is as big as ever these days, and when someone is looking for information the first place they will turn to is an internet search. Capitalizing on the digital age is key. Many big companies have huge budgets for advertising and marketing, while the average small business owner does not. Some may have enough extra capitol to splurge on the odd Google ad, or Yellow Pages advertisement. But reality dictates most don’t. It is essential to take advantage of the many free platforms for advertising and marketing via social media. Because again, we are in the digital age where many people will jump online to find the information they are looking for in a matter of seconds.
Small Businesses are afforded a great luxury in tapping into the power of social media. Online applications and pages such as Facebook, Linked In, Kijiji, Craig’s List and Twitter in naming a few, allow anyone to post ads, threads, pictures and announcements for all to see. Take a moment and think about where you obtained your last piece of information from. Did you actively search it out online? Were you randomly browsing when a comment or ad was viewed and sparked your memory? Or did a friend or associate of yours chime in to the conversation and say ‘I was just reading about that online’.
The proof is there. And you can be a part of that proof by investing nothing more than time in establishing a well rounded online presence. Trust me; you will thank yourself once you have. Do your research and find out what social media platforms will best represent yourself and your business, and also represent the clientele you are trying to reach.
Some tips for establishing the best presence possible include;
- Put yourself forward as professional as possible, everyone likes a little humor, but they also want to see that services are being provided by a competent professional. Your professional appearance will represent the professionalism in your product or service.
- Grammar, I cannot emphasize this enough. Before you post anything, double, no triple check your spelling and composition. Do not be afraid to ask someone or look up definitions or spelling to make sure that you are properly representing what you want to sell or say. Bad grammar and composition can very easily frustrate and confuse potential clients and ultimately dissuade them from becoming your clients.
- Associate and Network with like-minded business. Now that may seem contrary to popular business thinking. But, connecting to other businesses that offer services that compliment yours are one of the easiest ways to get your name out there, and have other people advertising your services for you. Sites like Facebook, Linked In and Twitter will allow you to like and follow other peoples businesses, comments and threads. This is where they will also be able to follow you and the things your business has been up to. More often than not, you will get and give referrals to clients based on reviews, comments and announcements made via other people’s pages.
- Make you and your service or product user friendly. Social Media sites are pretty straightforward and amazingly user friendly. If you need to create a website, try using user friendly creating sites like Go Daddy, Wix, Word Press or Weebly to name a few. They come with their own service support networks and are amply cut and paste for simplicity.
- And last but certainly not least, If you are going to make a service level commitment, keep the promise. It is what keeps your clients coming back again and again.